A couple of months ago, Arne and I wrote a mini guide explaining the ins and outs of employer branding. It being one of the hottest topics of HR the past year, we received a lot of positive reaction, but we also received some additional questions. We bundled the most common ones in short videos.
What are the most important aspects of employer branding?
Is employer branding HR's responsibility or marketing?
How does an employer branding process look like?